A website can attract visitors while failing to help them act. AI Site Factory measurement should connect marketing signals with product and sales outcomes.
Search coverage
Track which topics, verticals and workflows earn impressions. This shows whether the content architecture matches real demand.
Usefulness signals
Look at engaged sessions, scroll depth, internal clicks, return visits and questions submitted through forms or assistants. These reveal whether pages are helping people think.
Conversion quality
A smaller number of well-qualified inquiries is better than more vague leads. Measure brief completeness, fit, urgency and next-step clarity.
Workflow value
If the site includes AI-assisted qualification, calculators or agent flows, measure completion, handoff quality and reduction in manual preparation time.
The factory is working when it creates better conversations and clearer product opportunities.